CampEasy is designed to connect parents and camps online. Our goals are simple: to present a platform 1) where parents find and plan camps for their kids in one place, and 2) where camps are discoverable at the very time and place parents make their camp selections.
After planning camps for her own kids for eight years and working full-time, Brooke became aware of the tremendous need for parents and camps to be able to find each other more efficiently. Camps can spend inordinate time and money at camp fairs, on print ads and even making individual house calls; parents can spend countless weeks and months talking to friends and transferring online information offline, with no mechanism to optimize their planning for their specific needs and preferences.
Brooke and her growing, passionate team at CampEasy set about to unite camp supply and camp demand in one place online, bringing efficiency and transparency to this large and underserved market.
For parents, CampEasy is the category leader in camp profile and session information, offering the ability to search and plan tens of thousands of camps On a single platform. Parents benefit from the reviews and shareability of camp info, both of which streamline and optimize their camp selection and coordination process; they utilize the content and CampEasy one-of-a-kind scheduling tool all at no charge. CampEasy is about helping parents find and plan the best camps for their needs most efficiently.
For camps, CampEasy is fast becoming an all-in-one marketing platform for day and sleepaway camps. CampEasy offers camps a comprehensive, self-service platform to reach prospective campers on web and mobile, manage multi-media assets, improve search visibility, enhance social media engagement and grow their email lists and registrations. Camps across the U.S. and Canada have adopted the CampEasy platform and continue to leverage the features to grow their registration and bottom lines.
As we at CampEasy grow as a company, it is important to define the core values from which we develop our culture, our brand and our business strategies. These are the five core values that drive CampEasy:
- Service and Connection – help camps find campers, campers find camps.
- People First – we are real people and so are our users.
- Listen, Reflect, Adjust – feedback matters; we take it to heart.
- Embrace and Drive Change – let’s do something original and good.
- Relationships Matter – there is no substitute for trust and credibility.
Ultimately, we recognize that camps and parents want the same thing: both want kids to experience those potentially life-changing opportunities and relationships that help them flourish and grow. CampEasy wants to host these connections between parents and camps, so that more kids can have the camp experiences of their dreams!
Brooke Salkoff, founder and CEO
Brooke spent 17 years in television news and left even though she likes deadlines. Favorite wacky movie: Joe Versus the Volcano.
Jonathan Salkoff, co-founder and acting COO
Jessica Smith, VP Sales and Marketing
Jessica's been bringing the awesome online since the early 90s as a teen and started her career during the dot com bubble. Healthy obsession? All things British (except blood sausage).
Susannah Palik, CampEasy Advisor
Susannah is very active and has a hard time sitting still! She loves spending time with her family and friends. She rarely goes anywhere without running in to someone she knows!
Elise Ruland, Marketing Associate
Elise is an avid DC sports fan and recent graduate of the University of South Carolina. She is still anxiously awaiting the arrival of her invitation to attend Hogwarts School of Witchcraft & Wizardry.